Going viral: how I turned online bullying on its head to double my social media reach in ten days Last summer, I had a post on TikTok that went viral. It was a jokey reply to a troll and I had no idea that I would go from, in the morning having around 56,000 likes(still blows my mind), to jump to 105,000 in a number of hours. I joined TikTok in the summer of 2021-though it took me a little while to have the confidence to post, I was off sick from work and partly felt I was a bit old(at 39 on an app that as far as I was aware, was mainly used by teenagers -how wrong I was, in the most amazing way.) I'd been getting bored of Facebook for a while. Like many people, when I first started using Facebook in 2007, it was great to reconnect with friends I'd lost touch with as well as -let's face it, we've all done it -get a sneak peek into whether the cool girls from school were still flawless, check out mutual friend's holiday photos, but over time I reali...
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